Matthew Roberts

Home Insurance Writer

Experience

Beginning his professional journey in 2013 as a Digital Performance Analyst for iProspect in Melbourne, Matt transitioned to Omnicom Media Group where he progressed to SEO Director for Canada. His leadership led to substantial departmental revenue growth.

Matt possesses comprehensive digital marketing expertise, including SEO, strategic marketing planning, content marketing, customer acquisition, web/app analytics, marketing automation, funnel marketing, brand and product marketing. Known for his innovative problem-solving, he excels at developing creative solutions for user acquisition in diverse environments.

With extensive multi-industry experience, Matt has contributed to sectors such as Ecommerce, Financial Services, CPG, Auto, and QSR, working with high-profile clients like McDonald’s, Unilever, Apple, Volkswagen, and Sun Life Financial, among others.

Expertise
  • Home Insurance
  • Life Insurance
Education
  • Bachelor of Commerce – Deakin University

Matthew's Recent Articles​

Why Life Insurance Is Important

Why is it important to have life insurance? In this article, we dive deeper into why life insurance is important. We also cover essential information about life insurance, like who should get a policy and how to get one.
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Is Whole Life Insurance a Good Investment?

Whole life insurance can be a good investment if it meets your needs and aligns with your financial goals. Read on to lean more.
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How to Break a Lease Early in Ontario

There are many reasons for breaking a lease in Ontario. Read on to find out how to get out of a lease in Ontario, including your rights as a tenant.
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