Matthew Roberts

Home Insurance Writer

Experience

Beginning his professional journey in 2013 as a Digital Performance Analyst for iProspect in Melbourne, Matt transitioned to Omnicom Media Group where he progressed to SEO Director for Canada. His leadership led to substantial departmental revenue growth.

Matt possesses comprehensive digital marketing expertise, including SEO, strategic marketing planning, content marketing, customer acquisition, web/app analytics, marketing automation, funnel marketing, brand and product marketing. Known for his innovative problem-solving, he excels at developing creative solutions for user acquisition in diverse environments.

With extensive multi-industry experience, Matt has contributed to sectors such as Ecommerce, Financial Services, CPG, Auto, and QSR, working with high-profile clients like McDonald’s, Unilever, Apple, Volkswagen, and Sun Life Financial, among others.

Expertise
  • Home Insurance
  • Life Insurance
Education
  • Bachelor of Commerce – Deakin University

Matthew's Recent Articles​

Beneficiary of Will in Ontario: How it Works

Read our guide to learn what it means to be a beneficiary of will in Ontario and why it is important in the context of your life insurance policy.
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First-Time Home Buyer Incentive: 2024 Update

Discover why the FTHBI was discontinued and explore alternative programs to make your dream of home ownership a reality.
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Is Return of Premium the Right Financial Strategy for You?

Return of premium life insurance refunds your premiums if you outlive the policy. But is it worth the higher costs? Are there alternatives? Click through to find out.
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