We are building Canada's best insurance shopping experience

- Aren Mirzaian, CEO

Who We Are

MyChoice is a leading Toronto-based Insurtech company revolutionizing how Canadians access and manage insurance. We empower both insurance brokers and companies with the tools they need to excel in a rapidly evolving digital landscape.

Our consumer-facing platform, MyChoice.ca, provides Canadians with a seamless and transparent way to compare competitive rates for auto, home, and life insurance. We take the guesswork out of finding the best coverage by connecting users with top insurance providers in minutes.

Behind the scenes, MyChoice leverages industry expertise and cutting-edge technology to streamline operations and enhance efficiency for insurance companies and brokerages alike. Our innovative software and services range from powerful lead generation tools that fuel customer acquisition to intelligent policy underwriting automation that simplifies complex processes.

We’re dedicated to driving innovation in the insurance industry and are proud to be recognized for our contributions. In 2023, MyChoice was honoured to be selected as one of 12 Canadian companies to participate in the prestigious Google for Startups Canada Accelerator program.

What We Believe In

At MyChoice, we believe in:

Transparency: Providing clear and accessible information to empower consumers.

Innovation: Constantly evolving to deliver cutting-edge solutions for our partners.

Customer Focus: Putting the needs of both consumers and our brokerage partners first.

Ready to experience the MyChoice difference?

Consumers: Visit MyChoice.ca today and start comparing insurance quotes for free.

Insurance Companies & Brokerages: Contact us to learn how our solutions can optimize your operations and drive growth.

MyChoice Leadership

Aren Mirzaian

Aren Mirzaian

Chief Executive Officer

Matthew Roberts

Matthew Roberts

Chief Operations Officer

Get a Quote
in under 2 minutes